한국어

Growth · Performance · Content · B2B · SEO/GEO

We don't buy ads.
We design growth. Growth, by design.

Itta is a marketing agency led hands-on by a growth and performance marketer with 12+ years of experience. From funnel diagnosis to media buying, content, B2B lead generation and SEO/GEO, we validate every move with data and grow with you across Korea, the US, Europe, Japan and Taiwan.

VIEW OUR WORK →
12+Yearsin marketing
24+Enterpriseenterprise & platform projects
28+Clientsstartups & SaaS clients
10+Countriescampaign target countries

Global campaigns

KRKorea USUnited States EUEurope JPJapan TWTaiwan

Teams we've worked with

CaveduckCaveduckAI character chat WhaTapWhaTapMonitoring SaaS PlaskPlaskAI 3D motion capture TENTENGPU orchestration ALLOALLOHR and collaboration SaaS YoldaYoldaHome organizing O2O InnerTripInnerTripCorporate workshop platform NyamNyamRestaurant discovery app
HeroHeroAI productivity app
DubupangDubupangEarly childhood learning app
DaySquatDaySquatFitness rewards app
Dear MondayWorkation platform
AI AutocompleteAI search

Services

Not a single channel,
the whole path to growth.
Beyond channels.

Pick just the areas you need, or start with an audit and bundle them by priority.

01

Performance advertising

We handle ad operations end to end: channel selection, creative, optimization and reporting.

  • Media mix, budget allocation and targeting scenarios
  • Campaign setup, bid optimization and conversion tracking
  • Ad creative concepts, copy and A/B tests
  • Performance analysis with weekly and monthly reports
GoogleMetaNaverKakao MomentTikTokXLinkedInRedditAd networks
02

Growth marketing

Acquisition is only the start. We find the bottlenecks across sign-up, activation, payment and retention, and fix them through experiments.

  • Product funnel design, event taxonomy and tracking setup
  • Cohort, retention and conversion analysis
  • CRM, email and push automation
  • Onboarding and conversion A/B tests, growth loops
  • Insights from user interviews and customer feedback
GA4AmplitudeApp attributionCRM
03

Content marketing

We find the messages your audience responds to and deliver them consistently through content that carries your brand's mission and values.

  • Target personas and core value propositions
  • Social media management and content calendars
  • Short-form video, carousels and ad creative
  • Blogs, newsletters, user interviews and press releases
  • Influencer and creator campaigns
KoreanEnglishB2C · B2B
04

B2B marketing

For B2B products with long buying journeys, we design everything from messaging to lead capture and sales handoff.

  • ICP, decision-maker personas and target analysis
  • Message house, positioning and competitor analysis
  • Lead magnets: white papers, guides, templates
  • Webinar planning, promotion and operations
  • LinkedIn lead-gen ads and nurture emails
SaaSAI solutionsMQL → SQL
05

SEO · GEO

We make your brand discoverable in both search engines and generative AI answers, building traffic that compounds without ad spend.

  • Keyword and topic cluster strategy
  • Technical SEO audits and fix guides
  • Programmatic SEO and content hub design
  • GEO: visibility in AI search and answer engines
  • Blog migrations and ranking reports
GoogleNaverChatGPT · Perplexity
START HERE

Not sure
where to start?

We audit your ad accounts, funnel and tracking first, then hand you an action plan ordered by impact.

  • Ad account and conversion tracking audit
  • Funnel bottleneck and channel efficiency analysis
  • Prioritized action plan report

Results

We talk in numbers, not promises.
Measured, not promised.

We agree on target KPIs first, then report results against them.

Global · Growth

AI SaaS

+195%quarterly MRR growth
$26CPA · 150%+ of target
4.5%click-to-conversion rate

Growth loops, a display and search media mix, product-level SEO, a Product Hunt launch and artist partnership campaigns brought monthly revenue to roughly ₩100M.

B2B · Content · SEO

B2B solution content marketing

+570%SEO search impressions
350% ↓CPL (cost per lead) improvement

B2B content built around decision-makers' search intent grew organic visibility and brought in more leads on the same budget.

Global · Paid Social · Retainer

AI chat service

4xMAU growth
300K+total users
70M+total conversations

We joined a year-one service with no dedicated marketer on a 10-hour-a-week retainer. We designed the funnel and display media mix, widened targeting from Korea to the US and then the UK, Australia and New Zealand, and used Meta creative tests to switch off losers and scale winners, growing it into a service where more than half the users are English-speaking.

Global · Pre-registration

Global web game

150%of pre-registration KPI
3 channelsperformance, CRM and influencer, run as one

Performance, CRM and influencer campaigns combined to beat the pre-registration goal, and we designed the team's operating framework.

Why Itta

How a long-term partner
works. The way we work.

Senior-led execution

The person who pitches is the person who runs your accounts. Nothing gets handed down to juniors.

Data-driven strategy

Before the "how", we use data to answer "what" and "why", and set direction from there.

Growth beyond marketing

We look past ad channels for growth in product, onboarding and pricing.

Transparent async collaboration

Progress and numbers shared as they are in Slack and Notion. Time zones don't break the flow.

How it works

Start with a diagnosis,
grow through experiments.
Diagnose, test, compound.

After one diagnosis, we run strategy → execution → experiments → reporting every week. Like an in-house team, we look at the numbers weekly and reset the next actions.

  1. 01

    Diagnose

    1–2 weeks

    We review ad accounts, conversion tracking and funnel data to set a baseline and find bottlenecks.

    Audit reportPrioritized action plan
  2. 02

    Strategize

    Monthly

    We agree on target KPIs and costs, and design the media mix, messaging and experiment roadmap.

    KPI treeMedia mix planExperiment backlog
  3. 03

    Execute

    Daily

    We set up campaigns, produce creative and copy, and run CRM and content ourselves.

    Campaign setupAd creativeCRM scenarios
  4. 04

    Test & optimize

    Weekly

    We test creative, targeting and landing pages one hypothesis at a time. Losers get switched off, winners get more budget.

    A/B testsBudget reallocation
  5. 05

    Report

    Weekly · monthly

    We share the numbers as they are and flexibly reset next week's action plan to the results.

    Weekly reportMonthly review

Weekly rhythm

MONReview last week's results, set this week's priorities and action plan
TUE – THURun campaigns, test creative, targeting and landing pages, execute content and CRM
FRIShare the weekly report and propose next week's experiments
ALWAYSLive progress in Slack and Notion

First 90 days

DAY 1–30Diagnose & set upFix tracking, lock the baseline, launch the first campaigns and experiments
DAY 31–60Expand experimentsFind the winning mix through creative, targeting and channel tests
DAY 61–90ScaleFocus budget on winning channels, automate, plan the next quarter

Engagement

As much as you need, the way you need it.
Shaped around your stage.

Marketing audit

When you want to see where you're stuck first

On requestContact us

About 2 weeks

What's included

  • Ad account and conversion tracking audit
  • Funnel bottleneck and channel efficiency analysis
  • Prioritized action plan report
MOST REQUESTED

Monthly retainer (hourly)

We work like an in-house marketer inside your team, adjusting the action plan every week to results and priorities.

On requestContact us

Monthly contract, 10, 15 or 20 hours a week

What's included

  • Ad operations and bid optimization
  • Growth experiments and A/B tests
  • Content planning and operations
  • Weekly reports and monthly reviews
  • Live updates in Slack and Notion

Project-based

When you have one big project with a set goal

On requestContact us

Fixed timeline and goal

What's included

  • Product launch campaigns
  • Pre-registration campaigns
  • Webinar planning and operations
  • SEO build and content hubs

Our name

It started with 이타 (利他).

Itta takes its name from the Korean word 이타 (利他), "to benefit others." We hope the world runs on that kind of care for one another. Marketing is, in the end, work done by people: work that truly helps our clients and helps everyone we work with grow. That is why Itta works, and the standard we hold ourselves to.

Growth that gives back.

Contact

Let's find where you're stuck,
together.
Let's begin.

Tell us where you are and where you want to go. We'll propose a time for an audit call within 3 business days.

Let's find where you're stuck, together. Let's begin.

We'll propose a time for an audit call within 3 business days.

Or email amanda@itta-lab.com